NewsLifeMedia is a dynamic content creation and delivery business renowned for innovation through brands, editorial and the way they connect with consumers. It is a privilege to be working with some of the most powerful and trusted brands in media in this country. She said of her appointment: “I am excited to join NewsLifeMedia and looking forward to the challenges of this newly created position. Ms Parkes holds an MBA from UNE with an undergraduate in Commerce. Being the bona fide ‘basketball nation’ that the. Prior to this she was the inaugural CEO of Freeview TV, and executive director of Magazine Publishers Australia. JLaban Pilipinas, two of the country’s official Olympic broadcasters PTV-4 and IBC-13, once again leads the entire country’s charge of this famed battle cry, as it rolls out its exclusive coverage of some of the most popular and widely-followed sports in the highly-anticipated 28th South East Asian (SEA) Games in Singapore. Parkes is a senior media executive who has demonstrated experience in leadership and strategy across both traditional and digital media. Previously she has held a number of senior leadership positions, most recently as general manager, marketing operations, Telstra. “Robin’s impressive media and content background will be integral to driving our goals and enhancing our market leading position as we expand into new markets and launch innovative new products and services.” As the transformation and growth of our business continues this is an important appointment for the ongoing evolution of NewsLifeMedia. She will be responsible for strategic execution and operational efficiencies across brand, audience development and profitability. Sheffield said: “Robin is a highly experienced and respected media executive who is a tremendous asset to our business. Reporting to Sheffield, the role is effective from Monday 21 September. In this newly created position, Parkes will be charged to drive operational efficiencies and the growth of business units. NewsLifeMedia CEO Nicole Sheffield today announced the appointment of Robin Parkes as chief operating officer.
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